In anticipation of the 2020 U.S. presidential and congressional elections, Jenny Holzer Studio mobilized a series of artworks in key swing states that championed broad political engagement.

Joining forces with established organizations ranging from sports franchises to universities to cultural institutions, “YOU VOTE” deployed fleets of LED vehicles, light projections, billboards, theater marquees, murals, a variety of street level advertising, and social media animations to highlight the words of both citizens and activists. Phrases featured in Holzer’s singular style were drawn from texts authored by many, centered on issues of social and economic justice, gun control, climate change, immigration, voting rights, voter suppression and the erosion of fundamental democratic pillars such as truth, the rule of law, and government accountability.

Shore Art Advisory produced "YOU VOTE" in partnership with the Emerson Collective.